2014 Vuelta a Espaņa (NBC/USN)

Process and progress through a Universal Sports Network promo spot for the upcoming 2014 Vuelta a Espaņa.  Intial concepts were tasked to call back to vintage jazz album covers, moving later towards a more futuristic techy look, and then finally settling on a photographic/2.5D style using elements from the rest. 
View motion Concepts / Finals